Out With the Old, In With the New

After serving Minnesota for 60+ years, OSC has built a lifetime of memories and brand recognition to our customers. OSC didn’t want to move too far away from who we are and who people know us by. With that said, OSC has expanded dramatically, especially in new geographic areas spanning into Wisconsin.

OSC (Oxygen Service Company Inc.) is an industrial distribution company that has been providing solutions for gases, welding, and automation needs since 1959. With eight locations in total (5 in Minnesota, 3 in Wisconsin) OSC can service many businesses across multiple markets. OSC has a comprehensive line of welding supplies and machines, several robotic platforms, automated cutting and welding equipment, and a variety of industrial, medical, and specialty gases. As OSC continues to grow, we’re able to serve businesses throughout Minnesota, Wisconsin, the Eastern Dakotas, and Northern Iowa. As an employee-owned company, OSC has upheld the same small family feel since 1993.

“When moving into new geographic areas, OSC began to be recognized as a company who only offers medical oxygen with our name being Oxygen Service Company. However, all our customers in Minnesota know, OSC offers so much more than just medical oxygen. With our new customers not knowing exactly what we do based off our logo, OSC decided to make some changes and update the logo.” – Ryan Diekow, OSC President & CEO

OSC’s previous logo highlighted our diamond with the words ‘Oxygen Service Co.’ underneath and a slogan that said, ‘Everything for Welding’. At the time, this was used to help identify us as our legal business name and to showcase the services we provided for our welding customers.

Instead, OSC eliminated the ‘Oxygen Service Co.’ aspect of our logo and include our four main services (Gases, Automation, Dry Ice & Welding Supplies) to give a more concise view of what services OSC can provide for customers. In addition, we have updated our logo color to a more modern tone keeping up with the times and getting rid of the early 2000’s shadow in the OSC letters and diamond. Making it as straightforward as possible, OSC has updated their slogan to ‘Delivering Excellence’. This is not a choice. This is a standard, expectation, and goal for customers/partners to feel when doing business with us.

The previous logo version may still be seen from time to time, but OSC will be working on updating all materials in upcoming months.